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Nestle leads on marketing

NestleFood giant, Nestle has been ranked first in the 2016 Access to Nutrition Index (ATNI) for its marketing of breast milk substitutes, and came second in the overall index, improving on its third place in 2013.

ATNI 2016 ranks the world’s largest 22 food and beverage companies on their nutrition-related commitments and performance across seven categories including governance, products, accessibility, marketing, lifestyles, labelling and engagement.

The system is used by investors, health advocates and companies, and is collated using information in the public domain and supplied by companies themselves.

Regarding breast milk subtitute (BMS) ATNI said that manufacturers should adopt a comprehensive BMSMarketing Policy, fully aligned with the WHO Code and subsequent resolutions, and apply it globally.

Nestle said it welcomes these recommendations, and will continue to engage with ATNI.

Aside from BMS marketing, Nestle also came top in other sub-categories including general nutrition and undernutrition.

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