The launch, which marked the beginning of a month long celebration of Nutella at LaManna, saw guests enjoy an array of Nutella creations as author Gigi Padovani discussed the inspiration behind Nutella World, before signing complimentary copies for attendees.
Nutella World begins to answer what lies behind a jar of Nutella, the hazelnut spread that for the past fifty years, has been enjoyed by millions of Europeans and is now conquering the rest of the world, including Australia.
Born in the same town in which Nutella originates, Padovani is a journalist and food writer whose book is more than a celebration of his hometown’s delicacy.
“I am personally very proud to be able to present Nutella World, a history of one of the world’s best loved brands, in this impressive store today,” said Padovani at yesterday’s launch.
“I hope that through the book, Australian readers can get a deeper insight into the amazing story of this brand, from its humble beginnings in a pastry-shop, founded by Mr. Pietro Ferrero in Italy seventy years ago, to today, one of the largest confectionary groups in the world.”
Commenting on the unique occasion, LaManna CEO, Patrick LaManna, noted,
“The entire family is truly excited to begin our month long celebration of Nutella here at LaManna and we cannot think of a more fitting way to do so then the launch of a book that duly celebrates such an amazing brand, product and story.”
Nutella World, whilst written with lovers of Nutella in mind, explores how a hazelnut spread continues to capture the imagination of people from all around the world, to become a globally recognised brand in less than six decades.
The book is available now at select retailers including LaManna Direct and retails at $45.00.