Ben & Jerry’s launch vegan ice-cream

ben-jerrysThe US arm of ice-cream manufacturer, Ben & Jerry’s, has announced an expansion of its frozen dessert offering with the launch of a new range of vegan ice-cream.

The non-dairy line-up is almond milk-based, and encompasses a range of four flavours including P.B. & Cookies, (vanilla with chocolate sandwich cookies and peanut butter swirls); Coffee Caramel Fudge (coffee with fudge chunks and caramel swirls); Chocolate Fudge Brownie (chocolate with brownie pieces); and Chunky Monkey (banana with fudge chunks and walnuts).

The company, who has partnered with Vegan Action to ensure all products are certified dairy-free, said that although this endeavour presented challenges, they are confident that the developed products will adequately cater to the burgeoning vegan market.

“Creating these new flavours with a non-dairy base composition that meets the high expectations of Ben & Jerry’s consumers was quite a challenge,” said company spokesperson, Kirsten Schimoler.

“We wanted to bring the same fun with all of the creamy, funky, and chunky swirls plus the Ben & Jerry’s flavour excitement to our non-dairy fans, and we nailed it”.

The company is yet to expand the offering internationally, but is available throughout the US  retailing for US$5.69 a pint.


Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

Inside FMCG Jobs


FMCG Products



View details

Latest Poll

Do you think consumers will buy into garden collectables?

FREE NEWS BRIEFS Get breaking news delivered