Google moves into fresh food delivery

Google is adding fresh groceries to its delivery service, Google Express.

Google is piloting same day delivery for fresh groceries in select Los Angeles and San Francisco neighbourhoods, that will put it head to head with Amazon Fresh.

Google Express launched in 2013 allowing shoppers to have non-perishable goods delivered from multiple retailers such as Costco and Target.

“Everyone wants milk delivered with their cookies — that’s why we’re excited to start adding fresh groceries to Google Express,” said Prabhu Balasubramanian, product manager, Google Express.

“Whether you need to restock your pantry, get some ingredients for tonight’s dinner, or just need some help carrying the heavier stuff — all you have to do is place your order, and we’ll take care of the rest.”

Rather than using its own warehouses, Google Express groceries are available from US supermarkets Costco, Wholefoods and Smart & Final. The service costs member US$3 per delivery and non-member US$5 per delivery.

This article first appeared on our sister site, Internet Retailing.