Sponsored content: Top reasons to move to big data

big data imageBig data is the accumulation of classic and digital data that a processing system has collected from the inside and outside of a company. Businesses maintain big data for investigative purposes and analysis. In some circles, the term refers to digital information from Internet traffic through a website or from social networking.

However, according to industry experts, big data can include financial records, product transaction information and person-to-person interactions like the ones that occur in a call centre and even through a company’s physical store. To use this information effectively, companies should consider implementing data analytics technology as it offers a number of benefits.

Different Types of Big Data

Big data is a mixture of unstructured and multi-structured information. When it comes to unstructured data, the information is not organized nor is it easy to assess with classic databases or data models. Unstructured data is tough to analyze since it features an excessive amount of text. Twitter and social media posts are a few examples of unstructured data. Multi-structured data generally comes from the interactions that people have with machines. Web log data is an example of this since it includes visual images, text and structured data.

Reasons to Move to Big Data

Data processing platforms allow a company’s tech team to gather and scrutinize different kinds of data to improve processes, products and customer experiences. Because data has progressed from numbers in a database to information derived from audio, video and text files, the right program can determine patterns based on a company’s chosen criteria. The platform shift is also likely to result in cloud access, which increases storage capacity, scalability and operational speeds. Cloud storage gives a company a way to store vast data sets without the hardware investment. It also provides security and allows a company to avoid system outages.

The shift to big data organises the information into a more user-friendly interface. Because the transition requires an advanced level of data visualisation tools, the information can be presented in charts, slideshows and graphs. Since IT teams are accessing large amounts of data, they must be able to manipulate the information easily and quickly.

Choosing a Provider 

Once a company’s decision maker has decided to improve operations by moving to a data processing platform that manages big data, he or she will need to select a provider. EMC is an industry leader as the company offers a comprehensive view of customer activities, attitudes and needs. Companies use this information for marketing and operational purposes. With big data processing, a company will have the support it requires for real business value and expansion. For instance, EMC offers converged infrastructure that is designed to evolve with a company’s operations since it combines storage, server access, virtualization and management. This decreases costs and improves service. EMC is an infrastructure solution provider that customizes software platforms for companies of all sizes.

Embracing Big Data 

The health of a company rests on its ability to transform. Companies that tackle big data will be on their way to innovations that advance their industry or resolve operational issues. Big data can improve a company’s customer engagement programs while adding value to every interaction.

This post is brought to you by EMC Data Storage

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