As a first step, the company has created a new unit, Confectionery International Business Unit, to boost the San Sisto factory – one of the centres of excellence for the chocolate production within the Nestlé Group.
“A historical, prestigious, quality brand like Baci Perugina can and must seize all opportunities offered by new consumption habits,” said Bruno Emmenegger, executive manager of the new unit.
He said new sales channels are conquering not only the Italian market, but also an increasing number of consumers and markets abroad.
Already today, 40 per cent of the volume produced at San Sisto goes to foreign markets, with Nestlé chocolate bars for all Europe. The modernisation plan will increase the factory competitiveness, in order to sustain the business expansion plan.
“Baci Perugina has an exceptional legacy of tradition. Sales results of several countries confirm that the product has the potential to win in foreign markets,” said Valeria Norreri, Nestlé Italy Confectionery IBU manager.