Australian condom company HERO has released ‘ready-to-go’ pocket packs in petrol and convenience stores.
“The new HERO pocket pack was designed with the Petrol and Convenience shopper in mind. If you’re running into a convenience store for a spur of the moment condom purchase, a two-pack, that fits in your pocket and costs less than traditional six or 12 packs, provides consumers with greater convenience and is better suited for the retail environment,” said HERO CEO Dustin Leonard.
“We’re bringing innovation to a market and creating an entirely new category of product,” said Leonard.
The pocket packs will also be sold in interactive vending machines in airports and Westfield shopping centres across the country.
The company said the increased reach and distribution enabled by the new pocket packs will assist HERO to continue its product donation to the people of Botswana in 2016.
