Free Subscription

  • Access daily briefings and unlimited news articles

Premium

Only $34.95 per year
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Leggo’s revamps brand look

leggoLeggo’s has launched new look packaging for its range of pasta sauces and bakes, which now includes Health Star Ratings.

In a first for the branded Italian sauces category, Leggo’s added Health Star Ratings to the range with over 70 per cent of the product achieving 4 Stars.

Family range Bolognese still remains the brand’s best seller in the category. It continues to grow along with modern additions such as red wine, mushroom and bacon.

The pasta sauces and bakes range is made in a local factory in Echuca (Victoria).

Kim Fraser, brand manager of Shelf Sauces at Simplot, said “We are proud to be the first range in the branded Italian sauce category to include Health Star Ratings on our packaging. Leggo’s continues to strive to help customers make more informed choices when cooking pasta dishes at home.”

Leggo’s new look family range has three new delicious pasta sauce flavours: Tomato and Basil, Cheesy Tomato and Garden Vegetable, and two new Pasta Bake flavours: Sundried Tomato and Caramelised Onion Tuna Bake, and Pizza Supreme.

Leggo’s new look range launches in Coles from March 2016 and Woolworths and independent supermarkets from April 2016.

You have 3 free articles.