Mondelēz, Melbourne Uni launch research hub
Academe and industry have partnered to position Australia as a premium brand in the food industry.
The University of Melbourne and Mondelēz International Asia Pacific have launched a $10 million collaborative research hub.
The hub will gain insights to unlock Asian consumer behaviour and market levers, and inform innovation in ingredient use, consumer experience and product design and packaging.
It will also assist the creation of more productive supply chains across the food industry.
The research hub, called “Unlocking the Food Value Chain: Australian Food Industry Transformation for ASEAN Markets,” includes $2 million funding from the Australian Research Council (ARC) under the Industrial Transformation Research Programme (ITRP).
It is set to assist businesses by conducting research in priority areas and providing market intelligence services.
Mondelēz International and the University of Melbourne have committed to share research outcomes with small and medium-sized enterprises (SMEs) and the wider sector through an open innovation model in a transformational project with national benefits.