The range now includes the brand new Cranberry + Coconut, Multi-Grain +, Hi-Bran + Honey and Energize Protein.
It is available now in the cereal aisle at all leading supermarkets.
Weet-Bix will be working with Sam Wood and Snezana Markoski to help launch the Weet-Bix Blends range and promote wholesome breakfast and healthy, active lifestyles.
The fitness trainer and his fiancée will be special guests at a breakfast launch event in Sydney on May 17. They will also participate in consumer engagement at Sydney’s Macquarie Shopping Centre at midday on May 18.
“Weet-Bix has been giving Australians the perfect start to their day for more than 85 years. We like to stay on top of evolving food trends and innovating fresh new ideas for our customers,” said Daniel Derrick, GM of marketing, Sanitarium. “Over the years we have launched several popular Weet-Bix varieties including Weet-Bix Gluten-free, Weet-Bix Bites and Weet-Bix Go. We are confident that people new to Weet-Bix Blends will enjoy them just as much.”