Free Subscription

  • Access daily briefings and unlimited news articles


Try one month for $34.95
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Keeping it clean: Australia’s air-freshener buyers

Sprayed air freshener in hand on home interior backgroundAussies not only like fresh food but also fresh smell. Almost one in five Australians 14+ (or 3.8 million people) buy air fresheners or deodorisers in an average four weeks, said the latest findings from Roy Morgan.

Australians aged 65 and older are more likely than any other age group to buy air fresheners or deodorisers: 23.9 per cent of them purchase one in an average four weeks, compared with just 12.3 per cent  of under-25s and 16.2 per cent  of 25-34 year-olds.

Norman Morris, industry communications director, Roy Morgan Research, said “While they may not make the news very often, air fresheners and deodorisers speak volumes about the people who buy them, as the data presented here indicates.

“Certainly, factors such as age, smoking and pet ownership contribute to a consumer’s decision to buy these products, but their interest in general household cleanliness and hygiene appears to be just as influential.”

Half of Australians who buy these products can’t relax until they know their house is clean and tidy. In fact, people who buy air-fresheners are 175 per cent more likely to buy household cleaners (powder), 139 per cent more likely to buy household cleaners (liquid), 125 per cent more likely to buy bleach and 112 per cent more likely to buy toilet cleaner.


You have 3 free articles.