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Carlton & United Breweries launches limited edition VB can

VB

Victoria Bitter drinkers will soon be transported back to 1958 with the release of a limited edition retro can.

Carlton & United Breweries has launched the heritage can, which is being rolled out nationally as a tribute to the Vic Bitter can released over half a century ago. VB first released a steel can which was produced as the can helped keep the beer cooler.

“We do releases like this to celebrate a brand that has been around for more than 100 years – and why not do it in cool retro style?,” a spokeswoman for CUB told 9News.

Victoria is the first state to have a look at the retro can, which will be available for the next two months.

 

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