Australian Beer Company, the brewer of Yenda Beer, has teamed up with the Great Australian Beer SpecTapular (GABS) and Brewmanity to construct a giant Ferris wheel inside the Royal Exhibition Building in Carlton, Victoria.
Dubbed the Yenda Wheel of Beer, the creation will do more than entertain the 20,000-plus festival goers; through a partnership with Brewmanity, all proceeds from the Yenda Wheel of Beer ticket sales will go tothe Cure for MND Foundation.
Derek O’Donnell, GM of Australian Beer Company, said “Like the festival, we’re all about enjoying beer in a fun way. We’re delighted our wheel has been embraced by such a range of fantastic brewers and also find it rewarding that, as a community, we can do all this whilst also making a difference for a worthy cause. A big thanks also to Steve and Guy from GABS and David at Brewmanity for making this happen.”
Founded in 2013, Brewmanity is a unique fundraising initiative set up to encourage craft breweries across Australia to be altruistic with their brews and donate a portion of funds to Cure for MND Foundation.