The MD of muesli bar maker Carman’s has confirmed the company is set to launch a deal with Cathay Pacific for specially made airline muesli bars.
Carman’s founder Carolyn Creswell made the announcement at last night’s American Express ‘Prophet’ event.
“My aim is for Carman’s to always be in arms reach,” she said.
Creswell spoke on how innovation is key to the growth of a business, the way she leads her company and thinking out of the box.
“This might sound controversial, but I have a hire slow and fire fast policy,” she told attendees.
Creswell also spoke of meeting Prince Charles and Camilla at an event she attended.
“I had a decision to take a comb in my bag or a muesli bar. I am glad I chose the muesli bar. I gave one to Prince Charles and I heard Camilla say ‘we better go halvies on that’,” she said.