Levins, who joined the business in 2012, brings insights and experience that will be integral to Wrigley’s iconic brands, which include Extra, 5 Gum, Airwaves, Hubba Bubba, Juicy Fruit, Eclipse, Starburst and Skittles.
“Alison’s experience, energy and creativity have played a significant role in our growth strategy for the Pacific Business. Her appointment is testament to her strong ability to collaborate and the results she has delivered across a number of key portfolio and category projects,” said Patrick Gantier, GM, Wrigley Pacific.
Most recently acting as Marketing Manager for Gum, the promotion to marketing director also sees her become a member of the APAC Marketing Leadership Team and a member of a number of Global Brand Boards.
Prior to joining Wrigley, Levins worked at Nestle and Unilever in Ireland where she held both marketing and commercial roles.
Levins said, “As a team we have a lot to be proud of and I want to ensure we continue to explore the innovative ideas that have put our Pacific business on the map. Products such as Eclipse Chewy Mints and campaigns such as ‘Eat Drink, Chew’ were all developed here in Australia and have proven to be a great success internationally.”
As part of Mars Australia, Wrigley Pacific was recognised in the 2015 Great Place to Work Awards. Together, all Mars subsidiaries were ranked as the 15th best place to work in the country, and the only manufacturing business in the Top 25.