“With an ever-increasing selection of beers on the market, things have changed dramatically since back in 2007, when VB dominated as the beer of choice for one in five Australian men, and Corona didn’t even feature among the top 10,” said Norman Morris, industry communications director, Roy Morgan Research.
In an average seven-day period, 11.1 per cent of beer-drinking men consume Carlton Draught, fractionally ahead of Mexico’s most famous cerveza, Corona (11.0 per cent) and Queensland’s mid-strength staple, XXXX Gold (11.0 per cent).
The latest findings also revealed that 38.1 per cent of Australian adults drink beer at least once in any given four-week period – and more than three-quarters of them are men. On the other hand, women tend to be more partial to wine.
“Nobody would be surprised to read that Australian men love their beer, but our figures confirm the extent of their affection, revealing that nearly 60 per cent of them drink the amber fluid at least once in an average four weeks – compared with less than 20 per cent of women.
In the year to March 2016, 5.3 million Australian men (or 58.8 per cent of the adult male population) drank some kind of beer – premium, imported and/or standard; low-alcohol and/or full-strength – in an average four weeks, compared to 1.7 million women (18.2 per cent ).
Of course, many drink more than one type of beer: for example, more than a quarter of men consume both standard and premium/imported beers in an average four weeks.
Ten most popular brands of beer among Australian men
Source: Roy Morgan Single Source (Australia), April 2015–March 2016 (n=2,838).