Red Rock Deli expands range of crisps
Red Rock Deli Special Reserve are rough cut and slow-cooked potatoes in 100 per cent sunflower oil and are combined with high-end ingredients to create three completely new inspired flavour combinations for Australian consumers – Wagyu Beef & Wasabi Cream, Creamy Saffron & Sage, and Champagne Vinaigrette & Shallot.
“Our food curious consumers are always searching for special new taste experiences,” said Cath Archer, Red Rock Deli marketing manager. “Red Rock Deli’s new Special Reserve range are ultra-deluxe potato crisps that feature luxurious new flavour combinations that take snacking to a new level of taste and sophistication. ”
The new range comes in black packaging and sets a new standard for premium snack foods. Wagyu Beef & Wasabi Cream and Champagne Vinaigrette & Shallot are available in a 150g and 65 pack, while Creamy Saffron & Sage comes in a 150g pack.
The TV campaign starting July 3 on free to air and digital channels will be backed up by a range of activities, including outdoor display posters, sampling and a social media campaign targeted at curious foodies. The Special Reserve advertisement is the third in a series of new commercials for the brand developed by Red Rock Deli’s agency, Clemenger BBDO.