Delivery management start-up, Drive Yello, has launched in Melbourne.
Drive Yello allows vendors, such as franchises, restaurants, chains, cafes and small food producers, to outsource their delivery capability. The platform allows vendors to search, hire, manage, track and pay drivers for either one-off deliveries or full shifts.
“Launching in Melbourne was always the plan after establishing the business at home in Sydney. Melbourne is synonymous with a buzzing food culture so it’s a natural fit for the Drive Yello brand. Delivery brands are multiplying by the minute but the key point of difference for us is that our partner restaurants ‘own’ their brand completely,” said founder Steve Fanale.
Fanale and co-founder Johnny Timbs came up with the idea for Drive Yello on Halloween of 2014. Fanale describes hanging out at Johnny’s place sipping a few glasses of red wine when Johnny’s phone went off.
“It was one of Johnny’s pizza stores with the news that three of their delivery drivers had unexpectedly called in sick. Johnny started trying to find drivers to fill in to no avail and had to make do with the staff he had. It occurred to us that it was crazy that we couldn’t book a driver on-demand like we could order a cab. That evening, the idea for Yello was born,” said Fanale.
“Consumers now expect food delivered quickly with one click of a button. It’s vitally important for businesses to be able to provide this on-demand service and not risk letting down their customer base if demand spikes or a driver calls in sick or misses a shift,” said Steve.
Drive Yello has grown over the last year and now has more than 2000 drivers available on the market place.
“Drive Yello gives businesses the opportunity to save costs and time associated with managing deliveries and grow with efficient delivery resulting in higher customer retention. A lot of businesses just don’t have the management tools, systems in place or time to effectively manage their deliveries,” said Steve. “We also provide vendors who currently don’t offer home delivery a way to enter the home delivery market and increase their revenue.”
