Beef producer says it can be a global brand biz

Beef producer Australian Agricultural Company will release new beef brands over the next three months as it aims to become a global brand business.

AACo MD Jason Strong reported that AACo’s focus on building sales of premium processed beef was paying off.

AACo recently opened an abattoir at Darwin and has invested in genetics, data analytics, pasture mapping and grazing management to deliver a high-quality product.

“We have an opportunity to use this foundation as a launching pad,” Strong said. “We have an opportunity – in 2017 and beyond – to turn Australia’s oldest company into a global brand business.

“In the next three months, AACo will begin to roll out our new brands to our customers.”

Strong said AACo was positioning itself as a premium producer, supplying international markets with high-quality beef that generated higher prices for AACo.

AACo’s aim was not to feed Asia’s mega-sized middle class but to supply premium beef to Asia, Europe, America and the rest of the world.

 

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