The company will develop and test its Woolworths Own Brand products before hitting supermarket shelves.
The Food Innovators Centre, fitted with state-of-the-art facility, is located at Woolworths Support Office in Bella Vista, Sydney.
Peter Hathaway, GM for marketing at Woolworths Food Co, said “The Food Innovators Centre is just the latest demonstration of Woolworths’ ongoing commitment to our customers who sit at the heart of our business.”
“Creating a hub which fully integrates customers into the product development process ensures that we are giving consumers not only innovative, delicious and quality food at great prices, but most importantly products we know they will love.”
The centre includes a fully equipped cooking school, sensory testing room, innovation kitchen, multiple test kitchens and a food theatre, all featuring a modern and inspiring design.
Hathaway adds, “The new facilities have been created from a desire to think differently and further enhance the quality and taste credentials of our own brand food offering, and to continue to ensure only the best products reach our customers.”
The kitchen is also available for hire by the public or businesses who can enjoy evening cooking classes or team building days.