ModelCo to launch new Hailey Baldwin cosmetics range
Baldwin, daughter of actor Stephen Baldwin, will release her own Hailey Baldwin for ModelCo colour cosmetics product range which she designed in collaboration with Shelley Barrett, ModelCo CEO and founder.
“The Hailey Baldwin for ModelCo range is all about my signature go-to beauty products,” Baldwin said.
“I have always loved the world of beauty and was thrilled to be given the chance to show my creativity by collaborating with a cult-cool brand like ModelCo.”
Baldwin said her product range is, “affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel”.
Baldwin will be in Sydney in November to launch the “high end limited edition cosmetic collection” for ModelCo which will be available exclusively on ModelCo’s online store www.modelcocosmetics.com and through retailer Mecca Maxima.
“Hailey epitomises raw beauty and has a look which is very edgy, modern and cool. I felt compelled to join forces and bring Hailey’s fresh take on beauty to her many fans around the world,” said Barrett.
Barrett said it was “inspiring” to work with Baldwin on this project and inject a renewed, contemporary feel to the ModelCo brand.