The industry’s ‘best of the best’ were honoured at 2016 POPAI Marketing at Retail Awards, announced last night at Doltone House Hyde Park, Sydney.
Confectionery, liquor and cosmetics brands took out several of the Gold awards, in an evening that celebrated excellence and innovation in a rapidly changing retail environment.
POPAI’s General Manager Lee McClymont says the record 157 award entries in 2016 epitomised the diversification of retail and shopper marketing.
“The retail environment is changing at breakneck speed, with the integration of new technologies, and the industry is rising to the shopper sophistication challenge,” McClymont said.
“The breadth and scope of the record number of entries this year demonstrate that shopper marketing is being wholeheartedly embraced as brands seek to own and drive the conversation with their shoppers.”
Revlon led the pack, winning Best Temporary Display for Revlon’s ‘HD Matte LipColour Launch’, which also took out Gold in Health & Beauty for agency POP This POP That.
Nestle won several awards in the competition, including Gold for its Uncle Toby’s ‘OATS Season’ campaign with XPO brands, Silver and Bronze for ‘KIT KAT Ultimate Break’ campaign activations, and with Nestle’s Lisa Galea as one of the finalists nominated for the Retail Marketer of the Year campaign.
Ferrero also won multiple awards, including Gold for its personalised Nutella jar Christmas promotion, with Active Display Group.
Mondelez took out two Gold awards for its Cadbury Easter egg bag station by Megara.
Winning Liquor companies included Treasury Wine Estates for its ‘Pinnacle of Premium Wine’ campaign by Creative Instore Solutions, and Carlton United Breweries in the Mobile, Social & Online category for a lager sampling campaign devised by The Zoo Republic.
Tru Blu Beverages took out the Environmental Stewardship Award for more sustainable retail display and pallet solutions created by CHEP.