The decision will enable the company to provide a premium experience to customers while strengthening existing vertical integration across R&D, production and distribution — adding direct to consumer point of sale.
“This is a very exciting time for Nature’s Care as we extend our supply chain from R&D, through manufacturing production, to now be able to sell direct to consumer in fully owned premium stores,” said Steven Collett, GM of Nature’s Care. “The strength of demand for our products in the region has kept us running at full production capacity all of 2016, and our continued confidence in the market here and abroad has enabled us to take this step forward in [the company’s] evolution.”
Jack Wu, Director, Nature’s Care, said the high street presence will help grow the company’s reputation as the trusted Australian brand in the sector.
“Within the sector Nature’s Care holds the unique position of fully owning the manufacturing process across all products, ensuring the highest levels of quality control,” he added.
Nature’s Care continues to witness market growth in Australia and Asia, predominately led by its popular Healthy Care range, with sales up 151 per cent during 2016 so far compared to the same period last year.