Unilever acquires Seventh Generation

unileverUnilever has signed a deal to acquire Seventh Generation, Inc., a home and personal care products company based in Vermont, US.

Seventh Generation has a comprehensive product portfolio and a distribution network covering the ‘natural’ category in grocery, mass merchandise and e-commerce channels.

The company’s turnover exceeded US $200m in 2015 and it has seen double digit compounded annual growth over the last 10 years.

“Seventh Generation has long been a disruptor in the US marketplace, leading the industry in sustainable innovation while attracting new generations of conscious consumers,” Nitin Paranjpe, president of Unilever’s Home Care business said. “This addition to Unilever’s product portfolio will help us meet rising demand for high quality products with a purpose.”

Kees Kruythoff, president of Unilever North America, further said they are thrilled to have Seventh Generation added to their brand portfolio.

“[This purchase provides] us with the opportunity to accelerate growth with our retail partners and connect in new ways with consumers,” he said. “Adding Seventh Generation to Unilever’s portfolio of purpose-driven brands like Ben & Jerry’s and Dove [also]demonstrates our continued commitment to the Unilever Sustainable Living Plan.”

Seventh Generation CEO John Replogle said the organisation is proud to join Unilever and its shared vision for purpose-led business on a global scale.

“Working together we are confident we can have a positive impact on the health of billions of people around the world, truly fulfilling our mission of nurturing the next seven generations while transforming global commerce,” he said.

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