Do Aussies prefer margarine or butter?

butterDo Aussies prefer margarine or butter?

The latest findings from Roy Morgan Research show that butter is being purchased by far more Australian grocery buyers than margarine or dairy spreads/butter blends in an average four weeks.

In the past 12 months until June 2016, 54.7 per cent of buyers aged 14 and above purchased butter in an average four-week period: a substantial increase on the 47.2 per cent who bought it in the 12 months to June 2012.

Meanwhile, 44.6 per cent of grocery buyers bought margarine, down from 56 per cent in 2012 (a 20 per cent decline) and 30.4 per cent purchased dairy spreads/butter blends (pretty much unchanged from 30.1 per cent).

During the past 12 months to June 2016, 54.7 per cent of buyers aged 14 and above purchased butter in an average four-week period: a substantial increase on the 47.2 per cent who bought it in the 12 months to June 2012. Meanwhile, 44.6 per cent of grocery buyers bought margarine, down from 56.0 per cent in 2012 (a 20 per cent decline) and 30.4 per cent purchased dairy spreads/butter blends (pretty much unchanged from 30.1 per cent).

Nearly one in five (18.5 per cent) of grocery buyers purchase both butter and margarine, 16.5 per cent buy both butter and dairy spread/butter blend, 11.5 per cent purchase margarine and dairy spread/butter blend and 8.7 per cent buy all three.

“Opinion is divided over whether butter is better than margarine or vice versa, with most health experts advising that eating too much of either is prejudicial to the health, [because of] their high – albeit different kinds of – fat content,” said Norman Morris, industry communications director of Roy Morgan Research.

“The argument is too complex to go into here: suffice it to say that, while butter was once considered the bad guy for its saturated fat content, it has since gained ground at the expense of margarine, which has recently been under scrutiny for being too processed.”

Among buyers of each type of spread, supermarkets’ own brands feature prominently, with different varieties of Western Star, Devondale and Flora also being popular choices.

“Butter, margarine and butter-blend brands wishing to negotiate this tricky market and convince consumers to choose their product would be in a far better position to do so equipped with the holistic, in-depth knowledge of grocery buyers’ attitudes, purchasing habits and demographics,” he further explained.

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