“We are thrilled to commence selling Pure Good Bars with Harris Farm,” advised Lindi Glass, Pure Good Bars, Marketing Director. “We see a significant gap in the market for tasty, healthy snacks that are delicious and enjoyable. We will be sharing samples with Harris Farm customers over the coming months.”
Discussions with Harris Farm started in July, and now the retailer will stock Pure Good Bars in all Harris Farm stores.
“Pure Good Bars are an up and coming brand growing the health conscious, packaged food category,” explains Iain Keogh, Managing Director and founder of the brand. “I’m now seeing the brand receive good acceptance from the Australian grocery category. I have worked in food retail for many years and could always see the opportunity to offer customers a healthy, tasty snack bar alternative to chocolates and baked treats.”
“Consumers are becoming increasingly health conscious and seeking high quality snack foods,” explained Keogh.
Pure Good Bars were finalists in the Health Category, at the recent Food & Beverage Industry Awards.