Snack Brands Australia’s has launched two new ranges under the Kettle brand – sweet potato chips and popcorn.
The Sweet Potato chip range is available in two natural flavours, sea salt and rosemary and sea salt.
There are three Kettle Popcorn options on offer. “Kettle Sea Salt Popcorn is a classic favourite and for this tasty treat we’ve sprinkled our light and fluffy popped kernels with Australia’s finest Sea Salt from South Australia,” Kettle said. “Kettle Salted Caramel Popcorn is a tantalising combination that’s both indulgent and delicious, with our Salted Caramel seasoning a delightful complement to these fluffy morsels of popcorn. And Kettle Honey & Butter Popcorn … what a tremendously smooth and divine pairing of flavours!”
Both launches from Kettle come with a multi-layered support campaign that includes dedicated TV executions, a major sponsorship of Channel 10’s Bachelorette, Digital and Social media and a beautiful OOH campaign.
RRP is $4.39 for the Sweet Potato 135g and $3.19 for the Popcorn 80g/110g.
