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Your final sales pitch

Within seconds, a product’s packaging can determine if it sells, so it is crucial that the design does its job. “Packaging is arguably the most important tool in the marketer’s shed, especially in an FMCG environment where consumers are becoming less and less brand loyal,” says Sydney branding, packaging and design agency Jam & Co. MD and founder Jennifer Segail. Effective packaging combines strategy, science and design to entice and inform consumers. “When all you have is three to
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