Woolworths has announced the launch of its latest Xmas line, carrots for reindeers.
The festive produce comes as new research reveals more than half of Australian households with children (51%) are expected to leave a carrot out for Santa’s famous helpers on Christmas Eve. That’s 140,000 extra kilos of medium sized carrots Australians are expected to buy before December 24th.
Woolworths has worked with growers from across the nation, including fourth generation Queensland carrot farmer, Steven Moffatt, to help grow the new crop.
“I’m extremely excited to be one of Woolies reindeer carrot farmers this year and take on the important responsibility of ensuring Santa’s reindeer have enough fuel and the right nutrients to get them through their big journey this Christmas Eve,” said Steven Moffatt, Moffatt Carrots.
“Grown and picked by the team on my farm, Reindeer Carrots are packed with energy, fibre and potassium to help Rudolf and friends carry the sleigh with all those heavy presents. The carrots are also rich in Vitamin A which is great for eyesight, meaning the reindeer can spot every house on Santa’s list, even on the darkest night.”
Woolworths Head of Produce Scott Davidson said the new range makes it easy for Australian families to enjoy a favourite Christmas tradition together.
“We know that over two-thirds of Australians have enjoyed the tradition of leaving a carrot out on Christmas Eve at some point in their lives and over half of kids will leave them out for Rudolf and friends this year,” he said. “That’s why we’ve introduced fresh, Australian grown Reindeer Carrots.”
Research by Woolworths on night before Christmas traditions also shows that three-quarters (76%) of Australians leave a treat for Santa and his reindeer in the hope that it will sustain them on their epic journey around the globe. This is compared with just one in five (21%) who are motivated only by the hope of getting presents.
Reindeer Carrots are available exclusively in all Woolworths stores now at $1.90 per bag.