Exclusive FMCG jobs market update – March

The global economy is stronger with greater momentum than was first expected as we entered 2017, according to the Statement on Monetary Policy released by the Reserve Bank of Australia (RBA).

The RBA has forecast a rise in GDP to three percent in late 2017, while today’s GDP figures show a 1.1 per cent increase from the previous quarter.

Australia’s seasonally adjusted unemployment rate fell to 5.7 per cent in January 2017 from 5.8 per cent in December, demonstrating a positive sign for the talent market.

Dairy makes a comeback

Dairy Australia’s February ‘Dairy Situation and Outlook’ report stated that sales volumes, across almost every dairy category, have grown. The global dairy supply and demand balance is better than it has been for some time, and prices for most products are back above five-year average levels. After a tumultuous 2016, the dairy industry looks cautiously positive for sellers.

Customer engagement high on the agenda

Multiple leading FMCG businesses have restructured their customer supply chain teams to optimise the order to fulfilment process with the major retailers. The role of the Customer Supply Chain Manager has become more critical to align commercial, manufacturing and supply teams to improve customer service levels and engagement.

Digitally savvy Brand Managers in demand

We are receiving an increased number of briefs for Brand Managers who have exposure to the digital landscape and an understanding of digital marketing. FMCG brands that are using digital as part of their TTL, experiential marketing campaigns are winning by attracting top talent.

Growth continues in the health food sector

There was a plethora of predications at the end of 2016 about trends in the health food sector. What has become clear is Australia’s inclination toward healthy eating and shopping patterns remains strong. The snacking category alone will grow by 3.1 per cent in the 2012-2017 period.

This is predominantly driven by healthy alternatives such as nuts, fruit and gluten free products. At Six Degrees, we have seen this flow through in the demand for talent from independent health food suppliers who are stealing share from the big players. Brand, Product and Quality Managers are all in demand.

Kristan De Sousa is the Director of Queensland for Six Degrees Executive, a specialist recruitment consultancy providing talent solutions within the FMCG space.

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