Woolworths, EMD Switzerland distribution plans

Woolies5Woolworths partnered with the European Marketing Distribution AG (EMD) in Switzerland, which will enable the distributor to procure the Aussie grocery giant’s private label product ranges.

“We are delighted to partner with EMD. This collaboration will increase our access to great quality private label products that we are unable to source locally,” said Steve Greentree, director of Woolworths Food Company.

“Combined with our commitment to source Australian products first and foremost, this ensures our customers will have even more choice and convenience when shopping for own brand products at Woolworths.”

Woolies currently operates nearly 1,000 supermarkets in Australia and over 180 in New Zealand. The supermarket giant adds to EMD’s combined revenue of 178 billion euros as the Woolworths Group has achieved a revenue of more than 58 billion Australian dollars last year across its operations in  Australia and New Zealand.

“Furthermore, the agreement will provide a direct network for Woolworths’ Australian and New Zealand suppliers to maximise investment and growth opportunities with European retailers,” Greentree commented.

Woolworths is focused on providing access to great quality food and non-food products to customers across Australia and have been known as the Fresh Food People for more than 30 years.

“The integration of procurement volumes in high demand and customer-oriented marketing activities brings considerable benefits for both the trading and the manufacturing sector. Our commitment in the Oceanian countries of Australia and New Zealand reinforces the importance of EMD and sets a new standard regarding the dynamic commercialisation of all products in the Fast Moving Consumer Goods ranges,” said EMD managing director Philippe Gruyters.

The newly signed agreements are profitable for each and every member of EMD: additional and interesting opportunities for procurement of goods overseas are created for the European trading companies already belonging to the group alliance.

Woolies will optimise its European purchasing procedures through the already established office in Switzerland and working in close cooperation with EMD. The agreement between the two companies relates initially to the private label business only.

The leading role assumed by EMD was highlighted last year when at the beginning of 2016, one of the most prominent trade companies in the United Kingdom, the Wal-Mart subsidiary Asda joined the EMD Group.

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