Amazon Fresh to push brand value

Amazon Fresh2Amazon Fresh is likely to drive further Amazon’s brand value in the upcoming years.

The e-commerce giant’s expansion plans beyond the US shores in Australia, London and UK may catapult the well-known brand to greater heights.

“Amazon is growing strongly as it continues to both reshape the retail market and to capture an ever larger share of it,” said Brand Finance in a media statement, a valuation and strategy consultant.

Recently, Amazon landed the top spot in the retail industry. It also took the third place for the overall rankings of all brands across all industries, according to the study they’ve done.

In the retail rankings, Amazon, valued at US$106.4 billion, is worth almost twice as much as runner-up Walmart ($62.2 billion).

Rounding out the top five most valuable retail brands were Alibaba, with a brand value of $34.9 billion; The Home Depot ($30.2 billion) and Ikea ($24.1 billion). Followed by CVS at sixth ($23.2 billion), Target ($17 billion), Walgreens ($16 billion), Lowe’s ($14 billion) and Costco ($13.4 billion).

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