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Domino’s, Nexba releases sugar free soft drink

Next GenDomino’s and Nexba announced the release of Next Gen, a sugar free soft drink range for consumers, initially available in New South Wales.

The fast food giant and Australian start-up partnered to create the largest range of all natural soft drinks in the market.

The launch of the Next Gen sugar-free range is the largest by an Australian QSR and followed a number of steps that Domino’s has taken in creating a menu that’s better for customers.

The new soft drinks range is free from preservatives, artificial colours and flavours. Domino’s Australia/New Zealand CEO Nick Knight said Aussies have been calling out for healthier alternatives for some time now.

“We know our customers want choice; they want to consume items that are better for them, which is why we launched the Next Gen range because they contain zero sugar and nothing artificial,” said Knight.

“There is an appetite for product choice like this; in testing, Next Gen sold on par with our existing soft drink range, so we are very excited to launch this in our New South Wales market.

“It has been our dream for the past two years to make our entire menu preservative free and we are so close to completing this as 96 per cent of our menu now has no artificial colours, flavours and preservatives and the launch of Next Gen is the next step in this process.”

Nexba was recently awarded the 2017 Product of the Year in the Beverage category, which was decided by thousands of Australian shoppers participating in a survey from leading global research firm Nielsen. The start-up company’s co-founder Troy Douglas said that the partnership with Domino’s was very exciting for the start-up.

“We have been in talks with Domino’s for some time now about developing a range of products that are better for their customers,” said Douglas.

“Crafted by Nexba, Next Gen is delicious, has zero sugar and is naturally sweet so we know Domino’s customers are going to love it.”

The new product will be available in almost 200 New South Wales Domino’s stores from April 3 and is available in both cola and lemon flavours in a 375ml can, with larger sizes to be launched shortly.

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