Aussies first to taste new M&M’S Block Chocolate range.

MINT m&mThe famous M&M’S Red and M&M’S Yellow characters and their playful friends are set to be moulded into chocolate history, as Australians become the first in the world to taste the new M&M’S Block chocolate range

This year’s “most exciting innovation in chocolate” will combine M&M’S with smooth milk chocolate crafted from the finest ingredients, in six  varieties – Milk, Almond, Hazelnut, Crispy, Crispy Mint and Strawberry.

The new range will tempt chocolate lovers far and wide, by bringing the M&M’S brand to Australia’s favourite chocolate segment.

Andrew Loader, General Manager of Mars Chocolate Australia, said the latest addition to the M&M’S family will be met with great excitement when it hits the shelves in April.

“M&M’S is the biggest chocolate brand in the world and we’re really excited to bring something new to chocolate lovers across Australia,” Loader said.

“Mars is a family-owned company and we’re proud to launch a new M&M’S® product that families will share and enjoy for years to come. We believe M&M’S Blocks will soon become one of Australia’s favourite block chocolates.”

The launch of the new M&M’S Block range is said to be one of the biggest the category has ever seen, with a national integrated campaign featuring television, digital, social and outdoor advertising, as well as a range of in-store activations to engage Australians. The new range will be available in all major supermarkets and convenience stores from Monday 24 April.

Comments

10 comments

  1. Brendan posted on April 24, 2017

    Will it still be as popular when people realise it's made in China? reply

    • John posted on May 30, 2017

      Hell no.... people remember; https://www.forbes.com/sites/yanzhonghuang/2014/07/16/the-2008-milk-scandal-revisited/#137e591b4105 reply

    • John posted on May 30, 2017

      and just when you think it can't get any worse... South Korea recalls M&M (made in China) due to unacceptable levels of Melamine. http://www.reuters.com/article/us-korea-melamine-snacks-idUSTRE4931CA20081004 reply

  2. Sue posted on April 27, 2017

    What does it matter where it is made if the price is right and it is nice reply

    • John posted on May 30, 2017

      Sue, do you really believe China cares more about your health than making money? Let me put it another way, why do you think the Chinese consumers cannot get enough baby milk formula from Australia??? and it caused shortages here for sometime for Australian parents... Ok, let me give you a clue... it's all about profit where a Chinese company tainted milk (start thinking MILK CHOCOLATE!!!) with melanine and more than 300,000 babies became sick, some with kidney failure and 6 died.... https://www.forbes.com/sites/yanzhonghuang/2014/07/16/the-2008-milk-scandal-revisited/#137e591b4105 But if you only care about the price... then I guess it is a risk you take... as for me and my family, we will support QUALITY Australian chocolate that supports Australian jobs! reply

  3. Francis posted on May 10, 2017

    It does matter . reply

  4. John posted on May 30, 2017

    Australia BEWARE! This product is MADE IN CHINA In South Korea they already recalled M&M's that were MADE IN CHINA due to dangerous levels of MELAMINE (remember baby milk formula scandal - more than 300,000 babies sick and 6 died plus many had damaged kidneys) http://www.reuters.com/article/us-korea-melamine-snacks-idUSTRE4931CA20081004 reply

  5. Dan posted on July 16, 2017

    Can't really see why Mars would be silly enough to do this given China's food production history, only last year Woolworths withdrew their home brand peanuts which where made in China as sales plummeted as people discovered where they came from. I bought one block of this without checking where it was made, I won't be buying another. reply

  6. Chocmeister posted on August 2, 2017

    I bought (made in China) M&M's Block chocolate from Kmart thinking it was a bargain at $2. It tastes AWFUL... HORRIBLE... so I'm sure it's contaminated!!! I'll Never EVER buy cheap chocolates from Kmart again. reply

  7. Chocmeister posted on August 2, 2017

    PS: I've bought this product from supermarkets and the taste was normal so I doubt theirs is made in China. reply

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