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Aussies first to taste new M&M’S Block Chocolate range.

MINT m&mThe famous M&M’S Red and M&M’S Yellow characters and their playful friends are set to be moulded into chocolate history, as Australians become the first in the world to taste the new M&M’S Block chocolate range

This year’s “most exciting innovation in chocolate” will combine M&M’S with smooth milk chocolate crafted from the finest ingredients, in six  varieties – Milk, Almond, Hazelnut, Crispy, Crispy Mint and Strawberry.

The new range will tempt chocolate lovers far and wide, by bringing the M&M’S brand to Australia’s favourite chocolate segment.

Andrew Loader, General Manager of Mars Chocolate Australia, said the latest addition to the M&M’S family will be met with great excitement when it hits the shelves in April.

“M&M’S is the biggest chocolate brand in the world and we’re really excited to bring something new to chocolate lovers across Australia,” Loader said.

“Mars is a family-owned company and we’re proud to launch a new M&M’S® product that families will share and enjoy for years to come. We believe M&M’S Blocks will soon become one of Australia’s favourite block chocolates.”

The launch of the new M&M’S Block range is said to be one of the biggest the category has ever seen, with a national integrated campaign featuring television, digital, social and outdoor advertising, as well as a range of in-store activations to engage Australians. The new range will be available in all major supermarkets and convenience stores from Monday 24 April.

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