The Choc Chunk Charity Cookie is sold at every David Jones point-of-sale until the 29th of May.
$2 proceeds for every cookie sold will go to ALNF to fund an Indigenous literacy program in Forster, New South Wales.
“Indigenous children are three times less likely to meet the minimum literacy and numeracy standards and it’s important that we all raise a hand to close that gap. Our Good Business Journey is central to our business and we’re proud to once again be supporting the life-changing work ALNF does around Australia and lending our voice to this cause,” David Jones chief operating officer, David Thomas said.
“Through our partnership with the Byron Bay Cookie Company, we can raise additional funds central to sustaining the Australian Literacy and Numeracy Foundation literacy programs, whilst giving our customers a gratifying way to support the cause.”
During the campaign, David Jones will also donate 10 per cent of each book purchase to ALNF from 22nd to 29th May, and will accept direct donations from customers at any of their stores.
“Every child has the right to learn to read and write. We hope that our partnership with David Jones will enable ALNF to carry out more work critical to addressing the literacy issues that affect these children. We encourage everyone to get behind this great cause, something as simple as a $3 cookie can change the lives of many,” commented Bill Quayle, one of the owners of the Byron Bay Cookie Company.
All funds raised will go directly to ALNF to support the implementation one of their life-changing literacy programs at a disadvantaged preschool and long day care centre servicing the Indigenous community of Forster, NSW.
ALNF’s Literacy Programs are so important for the future education of these communities. ALNF creates positive systemic change by empowering in the adults in the community to help their own children, and those that follow. The partnership between David Jones and ALNF not only helps highlight the issue, but more importantly provides much needed funds to assist with the solution that ALNF provides,” David Jones ambassador Adam Goodes said.