Kellogg has released its latest 2016/2017 Corporate Responsibility Report – Nourishing Families So They Can Flourish And Thrive.
It has coincided with the multinational company celebrating World Environment Day.
“Kellogg has a long-standing commitment to being a responsible corporate citizen,” said John Bryant, chairman and CEO. “We understand that the decisions we make have far-reaching consequences and we work hard to make a positive impact on the people and places we touch.”
“Every day, Kellogg employees work together to fulfill our vision of enriching and delighting the world through foods and brands that matter,” said Kris Charles, Kellogg Company senior vice president, Global Corporate Affairs.
“The reason these brands matter goes beyond the fact that we make delicious, high-quality foods. We’re a company with a heart and soul, focused on making a difference while responsibly growing our business. We’re proud to share information about how we are Nourishing With Our Foods, Feeding People In Need and Nurturing Our Planet, all while Living Our Founder’s Values.”
Kellogg meet the needs of families around the world by providing “great-tasting high-quality foods in supermarkets.” The latest report has stated the company has:
- Surpassed our goals to reduce the sugar and sodium in our cereals across the globe
- Continued removing artificial colors and flavors from our foods.
Kellogg is working hard to help ensure that there is enough food for everyone. They have committed with Breakfasts for Better Days program to create 3 billion better days for people around the world by 2025, the company is:
- Donating 2.5 billion servings of food to people in need and,
- Expanding breakfast programs to reach 2 million children around the world.
Already, these efforts are making a difference in every Asia Pacific market by:
- Supporting school breakfast clubs in Australia through our partnership with Foodbank Australia, who now reach over 1,700 schools each week.
- Providing ongoing food donations and support to expand hunger relief programs in New Zealand through a partnership with Auckland City Mission.
- Supporting Children’s Cafeterias and Second Harvest in Japan.
- Signing a memorandum of understanding with child fund Korea that sees us donate food to institutionalized children, and our employees volunteer at these facilities.
- Through our partnership with the Community Development welfare Fund Committee, we have pledged to sponsor 100,000 servings of cereal to children and families in need as part of an ongoing program in Singapore.
- We’ll be providing 60,000 serves of Kellogg’s corn flakes to children studying at kindergartens in the Nilai and Labu districts in Malaysia, with employee volunteers to serve the breakfasts from January – November 2017 in partnership the Food Aid Foundation.
- Sharing experiences with consumers in China, with the Starving Climber challenge on Weibo, encouraging consumers to experience children’s life in poverty stricken mountainous areas and pledging donated 90,000 serves of cereal to 1,000 children in these areas.
- Partnering with the department of education in South Africa, running school breakfast programs in disadvantaged areas around the country, whilst working towards long term solutions to food insecurity.
Around the world, there are 570 million farmers. The vast majority own or work on very small farms of less than one hectare1. They are smallholder farmers – often women who face added challenges of injustice and inequality. They lack access to sustainable agriculture practices that can increase their yields and incomes, while also protecting the environment.
- Kellogg is working to support 500,000 farmers and their families. The company is particularly focused on how it can help these smallholder, and especially women, farmers, and has already seen some early successes.
- Our global Kellogg’s OriginsTM Program currently works with 294,000 farmers around the world who grow our top-priority ingredients.
- In Thailand, we worked with smallholder farmers and the International Rice Research Institute to introduce a new variant of medium-grain rice not previously seen in Thailand as well as providing access to best practices in sustainable agriculture, reducing food waste and greenhouse gases. 60% of the 700 farmers directly impacted by this project were women, and all of the framers involved have benefited from increased income and improved livelihoods from the introduction of a new market.
- Kellogg also provided guidance on climate smart agriculture to more than 15,000 smallholder farmers in our direct supply chain, and provided similar support to 10,000 women farmers.
The multinational company said they believe their founder W.K. Kellogg, would be proud of how his company has grown and has continued to serve families on six continents. In 2016, the company received numerous honors and recognitions, including Ethisphere Institute World’s Most Ethical Companies and being named the highest-ranking US-based company on the Corporate Human Rights Benchmark.
