Farmers Union rebrands for Father’s Day

Fathers Union Iced CoffeeFarmers Union Iced
Coffee has announced its plan to rebrand to ‘Fathers Union’ Iced Coffee for a limited time as it gears up to celebrate 2017 Father’s Day.

The rebranded Fathers Union Iced Coffee will launch exclusively in South Australia with limited edition cartons.

“We love our Farmers Union Iced Coffee and we’re for the Dads of South Australia, so crack open a carton with your No. 1 Dad to celebrate Father’s Day and let it be a Fathers Union Day he’ll never forget,” said Darryn Wallace, Lion Dairy & Drinks’ marketing & innovation director.

“Fathers Union Iced Coffee is launching exclusively in South Australia, the state in which the iconic drink was created back in 1977, to show our appreciation for, and celebrate, some of our most loyal fans who make Farmers Union Iced Coffee the icon it is today. So come on South Australia, raise a carton for the South Australian Dads that raised us!”

Fathers Union Iced Coffee will launch four unique carton designs: No.1 Dad, Total Legend, Big Fella and The Boss, for fans to collect and share. They will continue to be manufactured at Salisbury, South Australia with the same taste of coffee.

Self-proclaimed No.1 Dad and Adelaide Nova radio host Dylan Lewis said it’s a winner, backing the campaign he said, “I’m sure I speak for all my fellow South Aussie Dads out there in saying that a carton of Fathers Union Iced Coffee and good company is more than enough to make dad happy this Father’s Day. Trust me – I would know – I’m a dad!”

Available in 600ml in both Original and Strong variants, Fathers Union Iced Coffee limited edition cartons will be at convenience stores, supermarkets and independents exclusively in South Australia.

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