“Private Show celebrates one of my biggest passions, dancing, and I’m so excited to take the fragrance to a more personal place with VIP Private Show!” said Spears.
“It’s inspired by the personal, intimate feeling of putting on a show, where it’s just you and the audience.”
The new fragrance encapsulates Spear’s “charisma and sparkle into a scent that perfectly captures her connection to her fans, global success and undeniably alluring appeal,” according to Revlon’s company statement.
VIP Private Show perfume has a seductive, fruity oriental scent with whiffs of delectable fruits that are combined with lush, fresh floral and velvety masks to create a scent as addictive as it is sexy. The combination uses fresh femininity and sex appeal to leave behind a lasting impression. The Britney Spears perfume is encased in a pink bottle design with crystalline design and a sparkling golden gem cap.
The Top Note has blood orange with succulent red apple and mango nectar scents for a burst of sweetness. Its Mid Note has violet and orange blossom combined with magnolia to create a floral femininity. The Base Note ends with a sensual blend of raspberry wood, golden amber and velvet musk.
The product was presented at Priceline Pharmacy’s Beauty Prescription [LIVE] event, which presented 70 leading brands currently stocked at the pharmacy.
“This event gives us direct access to more than 200 media at one time, which is something no other retailer in the country is doing. We are able to show we are a fun and exciting brand for women, and demonstrate our unrivalled product range through showcasing some of our newest, innovative, often exclusive and most sought after products,” said Richard Vincent, CEO & managing director of Priceline.
Celebrity ambassadors graced the event including Ita Buttrose and Poh Ling Yeow (Priceline ambassadors), Georgia Love (Palmer’s), Nigel Stanislaus (Maybelline), Pia Muehlenbeck (Glam), Vicki Engsall (The Jojoba Company) and Jimmy Coco (MineTan).
VIP Private Show BRITNEY SPEARS is available in 3.3 fl oz/100 ml Eau de Partum Spray for RRP $49.00 and 1.0 fl oz/30 ml Eau de Parfum Spray for RRP $29.00 at Priceline Pharmacy.