“Cracker Chips are an exciting new addition to the Vita-Weat family. We’re taking Australia’s original wholegrain powerhouse into the flavoured snacking world!” said Renee Fowler, Arnott’s brand manager.
“We wanted to give Aussies a tasty snack that they can feel good about. Busy lives and schedules mean that we don’t always choose the best option when it comes to our snacks; or we choose healthy snacks that don’t satisfy our savoury cravings.”
The new snack treat is made with 70 per cent wholegrain brown rice, corn and seeds and flavoured with real food ingredients. Vita-Weat Cracker Chips don’t contain any artificial colours, flavours or preservatives. With a unique chip-like texture, the baked Cracker Chips are bite-sized and thin and crispy.
“Our Vita-Weat range has been an Aussie pantry staple since 1976. We know Aussies are going to love how Vita-Weat Cracker Chips taste while still giving them all the goodness of the wholegrains [snacks]! With the added benefit of portion controlled packs, people can enjoy these snacks in moderation. Vita-Weat Cracker Chips are perfect for any age, a great option for any time of the day,” said Fowler.
The range is available in three delicious flavours, Multigrain & Sea Salt; Chilli, Lime & Coriander and Classic Cheddar & Chives. A box of seven snack packs and a 120g share box are available in supermarkets, perfect for an on-the-go energy boost, a pre-dinner nibble or a lunch box.
The Vita-Weat Cracker Chip range of snacks are currently available in Coles, independent supermarkets and retailers.