“The ongoing trend toward health, fitness and wellbeing of Australian consumers leading increasingly busy lifestyles has led to a demand for healthier options that deliver convenience and can be enjoyed on the move,” said Select Harvests Health Food Category business manager, Wayne McIndoe.
NuVitality has created new three triple layer protein bars is available in three flavours, Raspberry Chocolate; Peppermint Chocolate and Coconut Chocolate flavours. The protein bar maker also offers three Fruit & Nut Bars in Apricot Almond Coconut, Apricot Almond Chia Cinnamon and Cranberry Pistachio combinations.
“Our new range of Protein and Fruit & Nut bars have been developed in response to this growing consumer trend for healthier snack options and are made from honest plant-based ingredients to provide a more nourishing and convenient snack for time-poor consumers,” said McIndoe.
The triple layered NuVitality Protein Bars are formulated with quality ingredients to offer a good source of protein, source of fibre and are low in sugar. Apricot-based rather than date-based, the NuVitality Fruit & Nut Bars contain real fruits, nuts and seeds to boost energy and deliver a good source of fibre.
NuVitality has partnered with wellness expert, Tully Humphrey (owner and founder of Tully Lou). The company will be supporting an integrated marketing campaign including social media and public relations initiatives.
The NuVitality Protein and Fruit & Nut Bars are available in 30g servings for RRP $2.49. They are sold at independent supermarkets and convenience stores.