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Nestle inks big Chinese supply deal

allensNestle’s Aussie arm has inked a deal with Chinese marketplace giant that will see Uncle Toby’s and Allen’s products shipped overseas.

Nestle reckons the deal could create a potential boom in its local business, with its iconic Uncle Toby’s muesli bars, nut bars and Le Snak products joining Allen’s Peaches and Cream, Snakes Alive, Soothers and Anticol ranges on ships to the Chinese mainland.

Nestle’s Nutritious Snacks GM Scott Coles is bullish on the company’s prospects in China after the roaring success of Weet-Bix with international customers in recent years.

“We are optimistic the partnership with will lead to solid growth, which is good for farmers, good for their communities, and good for Uncle Tobys,” Coles said. has an annual turnover of US$8.2 billion and offers to an estimated 300 million customers with an increasing amount of Australian food and wine brands.

“It’s clear you need to be clever in your marketing in China and social media is vital. WeChat has over half a billion users in China and they’re are deeply engaged in the platform,” Coles said.

“Nestlé Australia will be investing heavily in engaging with key influencers and their audiences. We’re keen to reach young Chinese parents, many of whom are very nutrition conscious and have faith in Australian made and packed products,” he continued.’s senior international director Hilary Wang said Nestle’s Aussie products should deliver against Chinese consumer trends towards nutrition and convenience.

Uncle Tobys is one of those unique brands – it has over 100 years history, is made from quality Australian ingredients, and delivers against Chinese consumer trends of nutrition and convenience,” she said.

“The co-operation between and Nestlé Australia is consistent with our vision to bring our consumers the best of international lifestyle – we are rapidly expanding our range to improve our shoppers’ experience.”

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