Multinational cleaning manufacturer SC Johnson will expand its ingredient transparency program to Asia Pacific in a move that will enable Aussie consumers to find out exactly what’s in their Windex.
The Mr Muscle, Glade, Duck and Windex owner is the final piece in the global puzzle for the FMCG giant, which began a journey in 2009 to air its supply chain details to customers around the world.
4 billion extra people will now have access to the product information from the website, whatsinsidescjohnson.com, written in “clear and straightforward terms”.
More than 1,500 products have been added to the site in this latest move, including those sold in Australia, India, China, Malaysia, Japan, Korea and Indonesia.
There are now more than 5,300 products on the platform, covering 52 countries and 34 languages serving more than 5 billion global customers.
“We are proud to bring ingredient transparency to Asia Pacific, raising the bar for our industry again while giving more consumers the tools and information they need to make informed choices,” said Fisk Johnson, chairman and CEO of SC Johnson.
“As we continue SC Johnson‘s legacy of doing what’s right and not just what’s required, we encourage other companies to join us in disclosing their own ingredients to consumers across Asia Pacific and around the world.”
