Ideal for health-conscious consumers seeking icy-cold refreshment, the new sparkling water in can product range includes three delicious natural flavours – a hint of Lime, Raspberry or Mango, all with no sugar, no preservatives and no sweeteners.
“Mount Franklin Lightly Sparkling cans are a fantastic innovation. The cans are very distinctive and will be noticed by anyone seeking great tasting and refreshing beverages,” said Mount Franklin’s senior brand manager Kara Morrow.
The new product is encased in a slim 250ml which retains light bubbles, chills fast and stays cool, offering a refreshing sensorial experience to encourage trial and drive repeat purchase. The sparkling water market also offers plenty of room to grow, with almost one in two surveyed not having tried it in the previous 12 months.
The launch is supported by a multi-channel marketing campaign encouraging consumers to crack open the new taste Australiahhhhh. Radio hosts Hamish and Andy head the campaign across the HIT network, and Mount Franklin will stage a nationwide sampling program at various summer locations and activate through out of home & in-store touchpoints.
Mount Franklin Lightly Sparkling spring water is available now in 250ml can and 4x 250ml multipacks in supermarkets.