Woolworths partners with top Australian sports group
The grocery giant will be providing support to the Samsung Australian Diamonds and the next generation of netball Aussie champions.
“We know that on weekends during the season, thousands of families across Australia head down to their local netball courts to play and support a game that is an integral part of communities nationwide,” said Woolworths director of Marketing Andrew Hicks.
“We are proud to come on board to support a team sport that engages the Australian community in such a positive way. Eating fresh and healthy food is also essential to the success of any player and we are thrilled that our partnership will help inspire the next generation of netball champions. We’re also looking forward to being able to connect our customers and store teams with the sport and to celebrate the next generation of netball champions in local communities in each state.”
Woolworths’ partnership with Samsung Australian Diamonds extend to state, community and grassroots levels of the sport. All state Netball associations support the program including the NSW Swifts and GIANTS Netball in New South Wales, Firebirds in Queensland, Melbourne Vixens in Victoria, Adelaide Thunderbirds in South Australia and West Coast Fever in Western Australia.
“We are delighted to partner with Woolworths, a great Australian brand, who reflect the values and vision of netball from grassroots to the elite,” Netball Australia CEO Marne Fechner said.
“With their focus on fresh food and community as Australia’s Fresh Food People, we can’t wait to see our partnership come to life. Through netball – the number one participation sport for girls and young women – we have the chance to reach out and inspire to almost a quarter of a million teenage girls.
“We need to make the most of this opportunity, empower girls and create further understanding of how enjoying a wide range of fresh Australian foods can make you feel energised, healthier and happier.”
Woolworths is committed to inspiring the next generation of healthy, active kids and was recently announced as the Official Supermarket and Fresh Food supporter of the 2018 Gold Coast Commonwealth Games. The supermarket giant also supports Surfing Australia’s junior pathway program and is a partner of the AFL, including the AFL Women’s League in both a national and grassroots capacity.