BWS launches Here’s to You campaign
The Here’s to You campaign is designed to focus on Aussies’ everyday connections made while sharing a drink with loved ones.
“Everyone on the BWS team has a shared passion for helping Australians facilitate more meaningful connections through casual, everyday socialising. We are determined to make buying drinks a special experience,” said BWS director, Guy Brent.
“This is achieved through inspiring choice through our different store formats and digital offering, along with our continued focus to tailor our range to local tastes, and putting customers first through authentic and personal service.”
Here’s to You aims to become locally relevant and be a convenient place to buy drinks across Australia. The brand campaign toasts to the various personalities behind BWS customers and how they connect, everyday – highlighting the local understanding its 1,300+ stores offer. Here’s to You also nods to its 7,500+ BWS store team members that support customers with their drinks choices.
“For BWS, Here’s To You is an important step in the evolution of the brand. We’ve had an amazingly collaborative approach with the BWS team and the work is stronger as a result. This campaign reflects a genuine shift in focus for BWS from product to people and the customer’s real-life experience with their brand,” said Howard Spreadbury, managing director of BWS.
“To us, offering good value means that our customers will feel rewarded for choosing us. A better range is inspiring our customers with products they’ll love and the best experience is feeling like a local within any one of our stores thanks to our friendly and knowledgeable staff. All of this is what guides everything BWS does everyday and Here’s to You is an extension of our commitment to offering this to our customers all across the country,” Brent added.
Supporting the launch of BWS’ Here’s to You campaign, it is set to run across TV, OOH, digital, mobile, social and print. The platform will become a mainstay of the communications from the brand leading into summer and into 2018.