Vic shoppers filmed grabbing baby formula

colesformula2A concerned Melbourne woman has confronted shoppers at a Coles supermarket who eagerly grabbed baby formula before staff even had the time to put the tins on shelves.

In a video posted online on Wednesday, Hannah Dixon told about a dozen shoppers at the Richmond Coles what they were doing was “wrong” and “cheating the system”.

“They’re just doing the rounds, they’re going through checkout and coming back all over again,” a frustrated Dixon tells Coles staff.

The shoppers ignore her pleas and continue to fill their shopping baskets with tins of the prized A2 baby formula, taken right from a trolley before staff can put them on shelves.

“I understand it’s legally allowed, however, surely there should be a limit on how many they can purchase in a given time frame,” Dixon posted on Coles’s Facebook page.

Coles responded to the video saying they have set a limit of four units per customer. Demand for A2 baby formula in China and Australia has exceeded expectations, with the company announcing in April it was forced to increase production to meet demand.

“Demand has been particularly strong in Australia, but also through the cross border e-commerce channel into China,” A2 Milk said in a statement in April.

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