Jacob’s Creek has unveiled its latest campaign for its premium wine range Double Barrel.
The wine company released its new commercial titled Two Barrels, One Soul, which is narrated by the Australian actor Chris Hemsworth.
“I’m proud to narrate this story for Jacob’s Creek. Double Barrel is a true example of Australia’s ingenuity, to create a unique wine. I look forward to tasting the next vintage in the Barossa in 2018,” said Hemsworth.
The story takes viewers behind-the-scenes of the production of Double Barrel. The epic journey begins in a rustic whisky distillery in Scotland, then spans the continents, ending at the winery in the Barossa Valley, Australia.
“Our award-winning Double Barrel range brings to life the spirit of innovation and expertise of our winemakers. At Jacob’s Creek we celebrate an authentic sense of place as well as our belief in taking quality Australian wine to the world,” said Derek Oliver, global marketing director at Jacob’s Creek.
“Hemsworth is the perfect embodiment of the confident, inclusive Australian attitude synonymous with our wines. He has a commanding presence yet is approachable, and he clearly values spending quality time with family and friends. This, coupled with his global stature, makes him the right person to share this story with the world and we are extremely excited to be working with him.”
The development of the Jacob’s Creek Double Barrel range took years to finish. The wine is finished in whisky barrels for a richer, deeper and smoother finish. Two Barrels, One Soul was created the global agency AnalogFolk and The Sweet Shop.
