Procter & Gamble launches Hair Recipe - Inside FMCG

Procter & Gamble launches Hair Recipe

Hair CareProcter & Gamble has launched the new superfood inspired hair care range, Hair Recipe, in Australia.

Hair Recipe is crafted with a naturally derived combination of guar beans and rapeseed oil, and infused with nourishing superfoods including strawberry, mint, kiwi and honey.

“We’ve pioneered Hair Recipe’s NutriBlend Technology to combine and balance the ingredients within our formula, ensuring that each ingredient is added at just the right moment so the entire recipe blends perfectly to perform at its best, giving you beautifully cleansed, nourished and shiny hair,” said Saint Tiu, principal scientist, P&G Hair Care Asia Pacific.

“Each step matters: certain ingredients must be added at a higher temperature and the blend needs to be cooled down before adding others at a precise speed. Each ingredient must be added in the right order, at the right time and under a specific temperature range. It’s an incredibly sophisticated process.”

The hair product collection includes clarifying Strawberry & Mint Cleanse Shampoo, nourishing Honey & Apricot Moisture Shampoo and Conditioner, deeply hydrating Honey & Apricot Moisture Mask and lightweight Kiwi & Fig Volume Shampoo and Conditioner.

Hair Recipe is free from silicones, parabens, gluten and mineral oil. It uses the NutriBlend Technology to develop its unique formula, which combines nature inspired ingredients with the precision of advanced technology for the ultimate, hair care experience.

“Beauty is, and always will be, powered by nutrition. What you put into your body and what you use on the outside are just as important in keeping you looking and feeling your best. I like to use healthy and enriching ingredients in everything – from what I eat, to what I put on my skin and hair,” said nutritionist Jacqueline Alwill.

Strawberry & Mint Cleanse Shampoo (300ml) sells at RRP $14.99; Kiwi & Fig Volume Shampoo and Conditioner (530ml) sells at RRP $19.99; Honey & Apricot Moisture Shampoo and Conditioner (530ml) sells at RRP $19.99. Hair Recipe collection is available at Priceline.


1 comment

  1. Rachele Nankervis posted on April 13, 2018

    Is your your hair care cruelty free? I have the kiwi and fig shampoo and conditioner

Comment Manually