Grinders rebrands Grocery Range

Range Funky+BrewGrinders has rebranded its Grocery Range. The rebrand centres on Grinders’ Lygon St heritage and the brand as a coffee roaster.

“From humble beginnings in Melbourne’s Lygon St, Grinders has played a pivotal role in nurturing Australia’s love of café-quality coffee,” said Easthope.

“In Australia 74 per cent of consumers drink coffee at least three times a week. They purchase across a variety of formats (plunger, capsules, beans, instant), and nearly four out of 10 consumers own a capsule coffee machine at home.”

The premium café brand has been creating coffee products in supermarkets since 2014. Grinders create capsules that are compatible with the Nespresso or Cataly machines, award winning 1kg coffee beans and 200g ground Crema coffee pack.

Coffee ambassador Andy Easthope leads the Grinders training academy wherein he shares a wealth of knowledge, having worked in the coffee industry for over 12 years. He said the Grinders grocery range has been developed to meet the increasingly high standard of coffee palates found in Australia. The Grinders Academy in Brisbane holds coffee masterclasses for the general public. It will be available also in Sydney and Melbourne in the coming months.

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