Hemp legalisation boosts food companies

Lariese Purely HempLariese Purely Hemp has welcomed the legalisation of hemp as food by the Australian Government, which will help boost sales of its products by over 500 per cent this financial year.

The family owned and operated Australian business was founded in 2006 by The Williams family, CEO Ron Williams, formulating director Maria Williams, daughter Lara Williams and sons Lloyd Williams and Craig Williams. They have been waiting for over a decade for this legislation to pass.

“We are delighted this day has finally come. Although we have legally been able to sell our hemp food products in overseas restaurants and retail channels for years, we can now supply restaurants, cafes and supermarkets in our own home country, which is a great result and a wonderful feeling,” said Lara Burton, co-founder and head of Sales and Marketing.

Lariese Purely Hemp produces a range of products including Hemp Seed Oil, Hulled Hemp Seeds, Hemp Protein Powder (50% and 80%) all using Canadian hemp, which is recognised worldwide as the best in the world due to Canada’s optimal growing conditions and nutritious soil.

“As one of the largest suppliers of Hemp in Australia and overseas, we have researched and tested hemp and hemp products for over ten years. The reason we chose to invest, grow and import Canadian Hemp was because of its superior quality, proven established track record for the last 18 years, and reliability of supply to the whole of North America, Europe and Asia,” said Lloyd.

The hemp industry is currently worth over $US570 million in the US and Canada alone. Managing director Lloyd said this week’s ruling will significantly increase sales and market share for Lariese Purely Hemp.

The Williams family have been advocates for the benefits of Hemp for a considerable time and firmly believe that the ruling will greatly improve the health of Australians, due to the large number of health benefits contained within Hemp.

“Our growers don’t use any potentially harmful pesticides, in-crop herbicides, or GMOs, which guarantees our great tasting hemp foods and ensures sustainability of the environment. In fact, Hemp is highly pest, weed and drought resistant meaning there is no need for pesticides and herbicides and it also removes more CO2 from the air than trees do,” said Burton.

Lariese Purely Hemp said hemp is not just a super food but more of a whole food, being highly nutritious with many health benefits. It is rich in healthy fats and essential fatty acids and is also a great source of protein and contains high amounts of vitamin E, phosphorus, potassium, sodium, magnesium, sulphur, calcium, iron and zinc. Hemp Seed Oil has been used as a food or medicine in China for over 3,000 years.

The company has positioned itself in the Bulk Hemp Supply to all major companies nationally and internationally. The company said it has experienced continuous growth due to its core beliefs, vision and 100 per cent transparency, whilst using high quality ingredients with complete traceability.

Lariese Purely Hemp products are certified Non-GMO, Vegan, Gluten free and Kosher certified. They are available in most health food stores, including Go Vita and Mr Vitamins as well as online through Nourished Life.

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